Monday, October 3, 2011

Week 3

Review of Idea - In consultation with others, the main problem identified is that the location/option has to be visible in order to decide where to go, for instance, to decide which car park or shopping centre to go to, you would have to have both in sight to see which is more illuminated. This option would also work better at night. Perhaps it could be incorporated into GPS navigation as an extra function. In order for someone to decide where to sit in a library, the whole library would have to be in view. Maybe this could be translated to the map/floor plan of the library, so that it illuminates the areas which are available/most suitable.
PURE WAR: when these spaces fill to over capacity, the people who inhabit this space become manic and start to turn on each other. Ever been on a train filled to the brim on a hot, sticky day, or in a library where filled with gossiping teens? They would probably also start smoking if i could figure out how to do that. In society, all is calm on the surface, war awaits. "How will your Analytics Engine allow a viewer to draw conclusions that would be difficult (or impossible) to reach by interrogating the data in its raw form?"
It will assist is the equal/suitable dispersion of people in a space. Examining data related to several spaces and evaluating this data to make a snappy decision would be time consuming and perhaps impossible.

Social Media Brandsphere
RANDY | WEDNESDAY, OCTOBER 5, 2011 AT 6:00AM PERMALINK
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The Social Media Brandsphere is a new collaboration between Brian Solis and JESS3. The Brandsphere explores how brand storytelling can cross different communication mediums. Over on the JESS3 blog, they’ve posted 10 of the different early versions and concepts of the Brandsphere so you can see some of the behind-the-scenes design process at work.

Social networks and channels present brands with a broad array of media opportunities to engage customers and those who influence them. Each channel offers a unique formula for engagement where brands become stories and people become storytellers. Using a transmedia approach, the brand story can connect with customers differently across each medium, creating a deeper, more enriching experience. Transmedia storytelling doesn’t follow the traditional rules of publishing; it caters to customers where they connect and folds them into the narrative. In any given network, brands can invest in digital assets that span five media landscapes:
1. Paid: Digital advertising, banners, adwords, overlays
2. Owned: Created assets, custom content
3. Earned: Brand-related conversations and user-generated content
4: Promoted: in-stream or social paid promotions vehicles (e.g. Twitter’s Promoted products and Facebook’s Sponsored Stories)
5. Shared: Open platforms or communities where customers co-create and collaborate with brands. (e.g. Dell’s IdeaStorm and Starbuck’s MyStarbucksIdea.)
Any combination of the five media strategies defines a new Brandsphere where or oganizations can capture attention, steer online experiences, spark conversations and word of mouth can help customers address challenges or create new opportunities. Each media channel connects differently with people and thus requires a dedicated approach integrating tangible and intangible value. Doing so ensures a critical path for social media content: relevance, reach and resonance
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This poster immediately makes me think of the old choose your own adventure books. It is almost like a tasting wheel, where options are narrowed down by your choices. This could be translated to crysis environment so that each option is a boolean which then branches off into other options. eg. if you are choosing a material, you may have a choice of timber, steel, concrete which may then branch off into timber - walnut/oak/cherry

The Value of Data Visualization [video]
RANDY | FRIDAY, OCTOBER 7, 2011 AT 7:27AM PERMALINK

The Value of Data Visualization from Column Five on Vimeo.


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The Value of Data Visualization is a cool motion graphic used as an advertisement for infographic design services from our friends at Column Five Media. The short video does a really good job of showing the viewer a few good examples of why visual information can be easier to comprehend.

They say knowledge is power, but how do we make knowledge powerful? The challenge of communicating information becomes especially difficult when trying to convey a message full of complex data, which is often difficult to interpret quickly and clearly to the naked eye. This motion graphic looks at some of the many visual techniques used by Column Five to communicate information effectively to a large audience.

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The ideas presented in this video could be translated into a real environment or my design....or anyones design, and are probable very fundamental ideas of graphoc design and presentation.
Colour - to show correlation
size - to show gravity
orientation - to show trends
flicker - to grab attention
these effects or combinations of, can help illustrate processes, hierachy, anatomy and chronology.

It is all in the quest of better communication



The Blog Tree: New Growth infographic and Q&A
RANDY | FRIDAY, SEPTEMBER 23, 2011 AT 6:00AM PERMALINK

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Eloqua and JESS3 have partnered again to design The Blog Tree: New Growth (building on the success of the original Blog Tree infographic project from last year). The new version focuses on new blogs from the last few years (INCLUDING Cool Infographics!) and uses the Edelman BlogLevel as the scoring system (a ranking system I hadn’t heard of before). They are also using SlideShare.net as an embedded PDF viewer so you can interact with the clickable version that takes you to any of the blogs by clicking on any particular leaf.
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this infographic is a perfect example of the ideas presented in the video above, using colour to represent ideas, in this case, a rating or score for each blog, making the highest scoring blogs easily identifiable. It is also worth noting that metaphorically ideas can be presented above and below ground, obvious or containing a hidden meaning. I think it is important in design not to be too upfront, to leave some thing for the mind to ponder.


Demonstration
This demonstration is based on the ideas presented in the video on the most effective way to represent data. Things like colour, shape, orientation, hierarchy are all relevant, but in this 3D world, sound plays a major role and is able to represent data as well. Blind people would rely heavily on sound. What I have done is linked an XML data set to a song track and have the volume adjust according to the incoming data values. For example, the data was in the range 0 -300, so I scaled the data to a value between 0 and 1 and linked that to the volume input. Just walk in the building and the music plays (according to how loud the corresponding space is). This would give one more of a feel for the environment or space.



Demonstration of reading data


Flowgraph



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